NewC details offer to Olten, hits out at São Paulo board: details | OneFootball

The dispute over the management of ticket sales and São Paulo’s Supporters’ Membership program took new turns this Wednesday (2), with the leak of the official proposal submitted by NewC Sport, the Danish bidder defeated in the process.

The company sent an official document to the president of the Deliberative Council, Olten Ayres de Abreu Júnior, questioning the lack of transparency and the handling of the bidding process that ended with the selection of Ticketmaster. AVANTE MEU TRICOLOR had access to the content laid out in the message.

The letter, signed by NewC’s CEO in Brazil, Cesar Augusto Sbrighi, details inconsistencies in the bidding process and reveals that the company submitted a financial proposal worth R$ 500 million — an amount significantly higher than the roughly R$ 140 million package arranged with Ticketmaster.

Failures in the process and unanswered emails

According to the report sent to the Council, NewC was not officially invited to the bidding process, joining the race only after learning through the market that price quotations were being sought. The company claims it faced bureaucratic obstacles and sudden changes in the project scope:

Late access: The request to join was made on April 13, but authorization only came on April 24, with the process already underway.

Outdated scope: At a meeting held on May 26, NewC was informed that the base document being used was outdated, discovering that the São Paulo board’s main focus had shifted to the advance monetization of ticketing revenue.

Targeted requirements: The company questioned the mandatory inclusion of the corporate suite in the package, whose commercial terms depended on negotiations with the parent company of a competitor.

The R$ 500 million proposal and management’s silence

In partnership with asset manager ANGA Asset and the law firm Demarest Advogados, NewC submitted a structured financial solution worth R$ 500 million on July 6. The amount was intended to exceed the club finance department’s initial estimate of R$ 90 million in anticipated revenue.

Although São Paulo initially signaled interest during an in-person meeting, the company says the talks were unilaterally cut off by the board. An updated version of the proposal sent on July 22 went unanswered. On August 5, while NewC was receiving generic messages from club representatives, the press reported that the draft contract with Ticketmaster was already in the final stages of preparation.

In its filing, NewC asks the Deliberative Council for access to the minutes, emails, and documents related to the bidding process, reiterating its willingness to reopen negotiations if the club’s oversight body chooses to review the process.

São Paulo’s side

To take over the supporters’ membership program, São Paulo will have to pay the termination penalty in Feng’s contract, which had been renewed at the beginning of 2025 by former marketing director Eduardo Toni (with a clause granting 11% of the first monthly payment from new members).

According to São Paulo, NewC’s offer involved taking over ticketing, the supporters’ membership program, and the Morumbi’s surface rights.

However, the club’s bylaws prohibit the president from transferring surface rights, making the deal with NewC unfeasible and sealing the partnership with Ticketmaster, with whom São Paulo already had ties, since the company is part of the same holding group as Live Nation, also a Tricolor partner for staging shows at Morumbi.

The asset-based proposal provides for the creation of a Real Estate Investment Fund (FII) linked to Morumbi’s surface rights, potentially reaching an investment of close to R$ 500 million in the long term (8 to 10 years) to pay off costly bank debts.

Parallel to the ticketing bidding process, the Danish company NewC — which took part in the original bidding process —, together with a financial partner, presented the club’s political groups with an alternative offer focused on debt restructuring.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.