Palmeiras shirt deal under threat after Fictor exit, betting MP | OneFootball

Palmeiras' shirt has once again become the center of a commercial issue. After terminating its contract with Fictor, the club is now monitoring the effects of the provisional measure that restricts the operations and advertising of betting companies in Brazil.

RTI Esporte Agency has learned that Sportingbet, Verdão's current main sponsor, is directly involved in this new scenario. The contract remains in force, and there has not yet been any official announcement of a termination.

What exists is the possibility of changes to the brand's visibility on the kit, depending on the regulation of the provisional measure. For Puma, Palmeiras' sportswear supplier, any change could require adjustments in the manufacturing and distribution of the shirts.

The São Paulo club also needs to manage items produced with brands from previous agreements, which increases the complexity of any possible change. Therefore, these are two different situations being handled behind the scenes.

Fictor has already left the kit and caused a concrete consequence for Palmeiras. Sportingbet remains as a sponsor, but the brand's presence on the shirt depends on the next developments.

Fictor had a contract worth up to R$ 30 million per year

The partnership with Fictor began in March 2025 and was expected to last three years, with the possibility of an extension. The agreement set R$ 25 million fixed per year, in addition to up to R$ 5 million in bonuses.

The company appeared on the back of the men's and women's professional team kits and in the main sponsor space for the youth categories. The deal ended after the company filed for judicial recovery.

Fictor is a Brazilian investment and holding company, operating in industry, infrastructure, and financial services. After the termination, Palmeiras had to reorganize its commercial properties and manage products already manufactured with the company's brand.

Sportingbet has a R$ 100 million contract

Sportingbet currently occupies the main commercial space on Palmeiras' shirt. The agreement provides for R$ 100 million fixed per season, in addition to possible bonuses. However, this amount cannot be treated as lost revenue at this time.

There is no confirmation of the contract being ended, payments being reduced, or the brand being immediately removed from the kit. The matter depends on the regulation of the provisional measure and on how the new rules will be applied to sports sponsorship contracts.

If Sportingbet's visibility is restricted, Palmeiras and the company will have to define how to adapt the partnership. For Puma, a possible replacement of the brand would also require industrial and commercial planning.

Depending on the decision, it may be necessary to change items that are still to be produced and distributed. Palmeiras is therefore dealing with one loss that has already materialized and another situation that is still unresolved. Fictor represents the first problem.

Sportingbet still occupies an important space on the kit, with a valid contract in force. Unlike Fictor, whose agreement was terminated, the financial impact of the provisional measure on Palmeiras cannot yet be treated as a confirmed loss.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.