Puma hints at staying at Palmeiras beyond 2028, inside story | OneFootball

Puma is already considering the possibility of staying with Palmeiras beyond 2028. NOSSO PALESTRA has learned that the company informally signaled its interest in remaining the club’s sportswear supplier after the current deal expires.

The brand’s intention is to keep Palmeiras as its main team in Brazil and the Americas, preserving a partnership that began in 2019 and has already gone through one contract renewal.

Despite the interest already expressed by Puma, there are currently no formal negotiations to extend the deal. The current agreement runs until the end of 2028, and any discussion about continuity is expected to gain momentum during Palmeiras’ next presidential term.

Puma wants to keep Palmeiras as its main project in the Americas

NP has learned that Puma sees Palmeiras as a central part of its football strategy in the region. The company believes that the partnership built since 2019 carries importance that goes beyond simply supplying kits.

The intention, therefore, is to keep the club as the brand’s main team in the Brazilian market and also among its properties in the Americas.

The current agreement includes the supply of sportswear for the men’s and women’s teams and youth categories, as well as the development of exclusive products for Avanti supporter-members.

For that reason, Puma’s early signal does not represent an ongoing negotiation, but it shows that the company already sees continuing the relationship as a strategic possibility for the coming years.

Current contract worth R$ 50 million

The new deal between Palmeiras and Puma, renewed in July 2024 and valid until the end of 2028, is worth approximately R$ 50 million per year and can reach R$ 60 million if targets are met.

Next president will play a role in the talks

Any discussion about a possible renewal will be left to Palmeiras’ next administration. The current contract still has more than two years remaining, but Puma’s signal comes precisely at a time when the club is preparing for its presidential succession.

As NOSSO PALESTRA revealed on September 24, Paulo Buosi, the current second vice president, is the leading name from the ruling group to succeed Leila Pereira in the 2027 presidential election. According to the website’s reporting, Leila herself has already referred to Buosi as her choice for the next term.

Puma’s possible stay, therefore, will be one of the commercial matters that may come onto the next administration’s radar.

For now, there are no formal negotiations for a new contract. What exists is an informal signal from Puma that it intends to continue with Palmeiras after 2028 and keep the club as one of its main sports properties in the Americas.

Adidas was monitoring the situation

A former partner, Adidas held some talks with Palmeiras staff in recent months with the aim of returning to the club. Despite the move, the supplier is close to an agreement with Santos starting in 2028, which should rule out any talks with Verdão for the next cycle.

Frequently asked questions

When does the current contract between Palmeiras and Puma end?

The current deal was renewed in 2024 and is valid until the end of 2028, covering the 2025 to 2028 seasons.

How much does Palmeiras receive from Puma?

Palmeiras receives a fixed R$ 50 million per year, which can rise to R$ 60 million with performance targets.

Will Paulo Buosi be responsible for negotiating with Puma?

Any possible renewal will be discussed by the next administration. Paulo Buosi is currently the leading name from the ruling group to succeed Leila Pereira in the 2027 election, according to reporting by NOSSO PALESTRA.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.