Party at the Maracanã as Flamengo and Betano mark 1 year | OneFootball

Betano pays R$268.5 million per season to feature on Flamengo’s kit

The most valuable sponsorship deal in the history of Brazilian football turns one year old. As a result, Flamengo and Betano are organizing a major celebration at the Maracanã. The event will take place from 3 p.m. (Brasília time) this Sunday (30).

Therefore, the celebration will happen before kickoff of Flamengo vs. Botafogo at the Sacred Temple, in the 25th round of the Brasileirão. Coluna do Fla’s reporting team will be there to cover the derby, which starts at 4 p.m. (Brasília time).

What are the attractions of the party at the Maracanã?

The celebration will feature a special performance by the traditional Charanga Rubro-Negra, led by samba singer Dudu Nobre. In total, 75 musicians will play together the classics that are part of the history and identity of Flamengo supporters.

Making up the percussion section will be 25 members of the Charanga along with 50 drummers from the Grêmio Recreativo Escola de Samba Estação Primeira de Mangueira. However, one of the biggest moments of the celebration will take place when the teams enter the pitch.

What will happen during the teams’ entrance?

This is because, in a coordinated effort between Betano, Flamengo, and the fans, the stands of the Maracanã will form the biggest 3D mosaic ever created at the stadium. Uniquely printed, the image will be 46 meters wide by 25 meters high and promises to amaze the crowd.

To round out the schedule, the big screens will show a video honoring the most symbolic moments of this first year of Flamengo and Betano together. There will also be a fireworks display in the afternoon.

Why is Betano’s sponsorship so valuable?

The current contract, running from August 2025 to December 2028, will total R$895 million, just over €141.1 million. The figures could then reach R$932.5 million with fixed and variable amounts.

As a result, Mengão has widened its lead even further over Corinthians with the biggest sponsor in the country. That is because the São Paulo club receives R$103 million per year from the betting company Esportes da Sorte.

But is Betano only on the Flamengo Men’s team kit?

No, for the past year, Betano has been on the front of the shirts of the men’s football team, women’s football team, and basketball team. In addition, the betting company has also had space on the volleyball kit and runs campaigns on Flamengo TV (YouTube) and digital media.

Is there more information about the anniversary celebration of the partnership?

Service 1-year Flamengo sponsorship celebrationDate: 30/08, before the Flamengo vs. Botafogo matchTime: from 3 p.m. (Brasília time)Location: Maracanã Stadium, Rio de Janeiro.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.