Santos FC and Umbro unveil special Pink October shirt for 2026 | OneFootball

Santos FC and Umbro, the Club’s official sponsor, are unveiling this Thursday (1) the new special Pink October kit for 2026. More than simply adding a color to the shirt, the new piece is based on the idea of turning the kit itself into a message of awareness, using football and its power to mobilize people to broaden a conversation that goes beyond the pitch.

“Every year, Santos FC joins Pink October, an initiative of great importance, especially in terms of raising awareness. The launch of this special shirt, in yet another partnership with Umbro, has the main goal of highlighting the need for preventive and regular checkups. This year’s design also celebrates women, the great symbol of this campaign, and confirms the Club’s tradition of supporting major causes in the health field. Once again, Santos FC and Umbro make history, and football demonstrates its power to mobilize society,” said Marcelo Teixeira, president of Santos FC.

For this year, Umbro developed a concept rooted in women’s strength and beauty. These two elements are visually expressed through abstractionism, with graphics built in different shades and applied in a way unique to Santos FC. The proposal seeks a contemporary and sophisticated result, in which pink appears not only as a direct reference to Pink October, but as part of a visual language created especially for the piece.

The ton-sur-ton work is one of the main elements of this design. The technique allows the graphics to appear integrated into the base of the piece, creating depth without competing with the club’s emblem. From there, white and black details gain greater prominence and help connect the shirt’s aesthetics to the campaign’s purpose. Abstractionism, contemporaneity, minimalism, and refinement form the conceptual foundation guiding the project.

The shirt features a tonal geometric abstract graphic, with pink taking on a stronger presence in the composition. The front design creates movement and personality for the piece, while white and black connect it to Peixe’s traditional colors.

The message also appears in elements that go beyond the graphic construction. The sleeves feature embossed details designed to encourage awareness about prevention, while the inside of the collar includes a label related to FEMAMA (Brazilian Federation of Philanthropic Institutions Supporting Breast Health) and a brief message about the meaning of Pink October. These interventions ensure that the campaign’s purpose accompanies the shirt not only visually, but also in its details.

The initiative also reinforces a story that has been built over recent years. Since 2020, Santos FC has had a series of kits specially developed for Pink October in partnership with FEMAMA, with different interpretations of the campaign each season.

In 2026, that trajectory takes on an approach that seeks to balance purpose and identity, with the aim of turning one of football’s strongest symbols—the shirt—into yet another space to talk about care, awareness, and prevention.

“When we think about a Pink October shirt, we don’t want to simply change the color of a kit. There is a message behind it. This year, we sought to transform concepts such as strength and beauty into a contemporary visual language, while at the same time respecting the club’s identity. Football has an enormous ability to generate conversation and mobilization, and we want to use that reach to contribute to such an important message of awareness and prevention,” says Eduardo Dal Pogetto, Umbro’s director in Brazil.

The shirt is now available at Santos FC official stores, on the Santos Store website (santosstore.com.br), in physical stores, and on Umbro’s website (umbro.com.br). The piece will be sold in men’s, women’s, and kids’ versions.

Umbro Brazil combines a passion for football with awareness in the Pink October 2026 campaign, drawing inspiration from the world of shoujo anime to celebrate female resilience. Developed by the brand’s creative hub and adapted to Santos FC’s cultural identity, the concept comes to life through an exclusive character created for the club. Its striking aesthetic and narrative inspired by classic Eastern animation in the shoujo genre transform the shirt into a symbol of unity, highlighting the fundamental role of women in sport and reinforcing the importance of prevention in the fight against breast cancer.

About Umbro

Founded in 1924, Umbro is the authentic football brand, having dedicated itself to the sport for more than 102 years. Born in Manchester, England, Umbro has its products worn on and off the pitch in more than 100 countries around the world. Today, the company combines its heritage in sports tailoring with a modern vision of football to create apparel, footwear, and accessories that blend performance and style.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.