Sunderland to have front-of-shirt sponsor after sponsorless home kit reveal | OneFootball

Sunderland will have a front-of-shirt sponsor for the 2026-27 season, according to Sunderland Echo, despite online rumours after the sponsorless home kit reveal. The club have indicated that a new partner will be unveiled in due course.

Hummel's latest home shirt was launched on Tuesday without branding across the front. The clean look drew praise but also sparked speculation that the Black Cats could play the campaign without a main sponsor. That is not the case.

During the away kit launch, the club signalled that fans who buy shirts before the announcement will be able to add the sponsor later. Details of how that process will work are expected once the partnership is formally unveiled.

The decision to release unbranded kits appears linked to the timing of the agreement rather than a deliberate plan to go without a sponsor. The announcement date remains unclear and the company involved has not been identified.

The deal arrives before a significant season, with Sunderland competing in the Premier League and Europa League. Growing commercial income remains central to the club's wider plans as Florent Ghisolfi and Régis Le Bris prepare the squad for the demands of European football.

Source: Sunderland Echo