Viral moment with defender becomes advert at Couto Pereira 🤣 | OneFootball

The access tunnel to the visiting team’s locker room at Couto Pereira claimed another “victim” on the 8th, when defender Jacy fell there after celebrating a goal that would later be disallowed.

And would you believe that the situation turned into advertising?

Coritiba played at home again last Sunday (23), when they beat Corinthians 2-1.

A return that also came with some “extra” cash after an initiative that was a hit on social media.

Playing off the name of the chocolate brand BIS, owned by Mondelēz, the advertising agency David created the sign “Warning: the aBISs” to alert possible new distracted players. 

So, what do you think? Was it a brilliant move? Share your opinion! 

Take another look at Jacy’s fall:

The tunnel’s “fame” dates back to 2014, when Cameroonian forward Joel, also of Coxa, was the first to go viral. 

Now 32, he plays for Hai Phong in Vietnam. 

Featured photo: Reprodução/CazéTV

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.