From triathlon to Kylian Mbappé, On Running’s ascent with Roger Federer | OneFootball

According to L'Équipe, Swiss brand On Running, launched in 2010, has raced into the elite of sportswear. It has now landed Kylian Mbappé, with Roger Federer among its shareholders.

In 2010, few would have imagined a newborn Swiss label kitting out one of the world’s greatest footballers sixteen years later. For On Running, prising Mbappé from his long-time partner, Nike, amounts to a crowning moment.

Mbappé, Zendaya, Ben Shelton and Federer are all sponsored by On.

Its rise has been driven by successful innovations and bold bets, but not every promise has been kept.

The company’s storytelling has been potent, enough to make established rivals blush. The Mbappé deal shows it can still go faster.

Source: L'Équipe

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